A sporting goods store in Colorado just decided to liquidate all of their Nike merchandise.
Prime Time Sports in the Chapel Hills Mall has a large sign festooned on the window saying “All Nike 1/2 Price” and “Still Choosing to Stand, Just Doing It.”
Prime Time Sports has been owned by Stephen Martin for 21 years, and he realizes he could go out of business because a large part of his inventory is the collection of NFL jerseys he offers — those official jerseys will be exclusive to Nike.
Martin sent a strongly worded letter to Nike in response to the company’s decision to use Kaepernick in the ad. Martin calls the company “the mother of all harlots” for their ad campaign, calling into question their use of the phrase “sacrificed everything.”
“According to me, he has sacrificed a salary,” Martin posted in a note on the window of Prime Time Sports. The note is surrounded by pictures of fallen service members. “Nothing compared to what every soul on our ‘Honor the Flag’ memorial wall that was built a few years ago has suffered and died for.”
That’s making a sacrifice for something you believe in.
We’ve seen a lot of this same kind of thought process.
A college in Missouri said enough is enough as well.
Nike made a mistake here. They may have impressed some people on the left and they certainly made some money in the short term with all this press but this isn’t a move that’s good for a brand long term. They lost credibility and consumers are smarter than everyone thinks. Nike did a good job shifting the attention away from their horrible treatment of workers in Asia and they are going to make some money off of this anthem thing but don’t be surprised if the hype is short lived.