Nike dared a lot of controversies when they chose former NFL quarterback Colin Kaepernick as the face of their “Just Do It” campaign. They even gave him his own clothing line in a deal which has to net him millions of dollars. This would seem a bit of a sell-out of the ideology for the anti-capitalist Kaepernick. But turns out he isn’t being completely loyal to either the anti-capitalist mantra or Nike.
Turns out Kaepernick is selling his own jerseys, separate from the Nike deal.
According to ESPN sports business reporter Darren Rovell, the non-Nike Kaepernick jerseys — which feature his former number and name on the back, as well as #IMWITHKAP on the front — sell for $175, with a reported 20 percent of the profits being forwarded toward Kaepernick’s “Know Your Rights Camp,” a sort of boot camp for aspiring social justice warriors.
And they’re not cheap by comparison.
As a comparison, Nike store NFL player jerseys range in price from as low as $80 to as much as $325, and jersey-like T-shirts sell for about $40. Kaepernick’s non-Nike jerseys are thus greatly marked up and placed on par with Nike’s “elite” and “limited” line jerseys, which sell for $325 and $150, respectively.
Production and distribution costs are unknown, but it doesn’t take a math wizard to guess that whatever remained would still be a healthy profit — all going into Kaepernick’s pocket once the 20 percent donation to the social justice camp was covered.
Capitalism is a great thing, but it’s kind of hilarious when an anti-capitalist reveals what hypocrite he is.
First, he sells out to Nike, then he starts his own separate sales bonanza?
Only 20 percent for indoctrination purposes for kids? That doesn’t exactly show complete devotion to the cause.
And his seeming effort to rake in the cash didn’t go over well including with those who claimed to support his ’cause.’
He later had to make a post saying that 100% the proceeds of the “official limited edition released today” would go to the camp but didn’t mention where any future apparel sales would go.
But it looks like Kaepernick may not be a quarterback anymore, but he’s still finding ways to rake in the cash.
Not a lot of ‘sacrifice’ there.